Dragons’ Den

CBC Dragons' Den

Our Soap Nuts Pitch to the Dragons

The most common question we are asked about pitching our Greener Living Soap Nuts on Dragons’ Den is if we were nervous or not. The truth is that neither of us felt nervous while talking with the Dragons. The cameras and microphones were unintrusive, and the experience was just like talking with five business people about our soap nuts business. We went in with the mindset to just have a conversation and inform them about this organic laundry detergent. If you are interested in viewing our pitch, you can watch it here:

Nerves aside, the experience was great! Though not all the dragons liked our soap nuts business, we must have done something right with our business plan and presentation. W. Brett Wilson liked what he saw and signed a deal to become a 30% partner in our company.

Brett Wilson Soap nuts

For us, the most nerve wracking time of the whole experience was the last few days leading up to the episode airing on CBC. We do not really know why this was. Our best guess is that it has something to do with the millions of people we knew would be watching us. The day came and went, and we were quite happy with what we saw on Dragons’ Den.  It wasn’t quite chronological, but the main message of what happened was portrayed.

The wide exposure from the Dragons’ Den tv show was great, and increased sales substantially.

Our main focus for the soap nuts now is to increase our wholesale distribution. It would be great if we could have a local soap nuts retailer in every province, state and city. We have already gained several retailers in Saskatchewan, as well as throughout Canada and the US.  We plan on continuing to expand from there.

Our Greener Living Soap Nuts airing on Dragons’ Den was definitely a step in the right direction. Now the real work begins of continuing to build the company.Erin and Matt Johnson on Dragon's Den